Master Course in Service Marketing and Product Marketing 2.0

Description

Master Course in Service Marketing and Product Marketing 2.0: Elevate Your Skills and Strategies

In an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 – a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.

Why Service Marketing Matters in 2.0

Before delving into the details of the Master Course, let’s take a moment to understand why service marketing has never been more critical than it is today. In the age of technology and information, services have become the lifeblood of the global economy. From healthcare and finance to hospitality and technology, almost every industry is service-oriented. Consequently, the ability to effectively market services is paramount for business success.

Here are some key reasons why Service Marketing 2.0 is a game-changer:

1. Digital Transformation: The digital revolution has reshaped consumer behavior and expectations. Service providers must adapt to the digital landscape to reach and engage with their customers effectively.

2. Customer Experience: In a service-driven world, customer experience is everything. Providing exceptional experiences is not just a competitive advantage but a prerequisite for business survival.

3. Data-Driven Insights: Big data and analytics have empowered marketers to gain deep insights into customer preferences and behavior. Service Marketing 2.0 leverages data-driven strategies to create personalized and effective marketing campaigns.

4. Globalization: In an interconnected world, services are often offered on a global scale. Marketers must understand how to tailor their services to diverse cultures and markets.

5. Sustainability: Ethical and sustainable practices have gained prominence. Service Marketing 2.0 explores how sustainability can be integrated into marketing strategies to resonate with eco-conscious consumers.

In a world where services have taken center stage, mastering the art of service marketing is not just a choice; it’s a necessity. The Master Course in Service Marketing 2.0 offers an unparalleled opportunity to gain the knowledge, skills, and strategies needed to excel in this ever-evolving field. Embrace the digital era, harness data-driven insights, and create exceptional customer experiences – all through our comprehensive and dynamic course.

Don’t miss your chance to be at the forefront of Service Marketing 2.0. Enroll today and transform your career!

In this master course, I would like to teach the major topics:  (More topics updating )

1. Introduction to Service Marketing
2. Consumer Behavior in Service Marketing
3. Service Marketing Strategy
4. Service Marketing Mix (7Ps)
5. Service Marketing Planning and Implementation
6. Contemporary Issues in Service Marketing
7. Sales forecasting in sales management
8. Machine learning & Sales Forecasting
9. Sales and distribution management
10. Types of marketing management , marketing functions, and marketing stages
11. International marketing
12. How to become a marketing director
13. Marketing research types and Methods
14. Entrepreneurial market research and marketing strategy
15. Marketing psychology theories, practices, colors and social media
16. Fundamentals and Strategies of Network Marketing
17. SEO, PPC and SEM
18. Sales Funnels and Landing Pages
19. Web Marketing Tools and Technologies
20. Account Based Marketing (AMB) Strategies
21. Cost-Per-Action (CPA) Marketing, Video & News Letter Marketing
22. Video marketing strategies for your service and product sales
23. Remote (Online) Sales and Steps
24. Agile Marketing
25. Develop the sales plan
26. Service Marketing Innovation and Marketing Campaigns
27. Marketing Channels and Techniques
28. CRM (Customer Relationship) in Marketing
29. Understanding Consumer Behavior: The Key to Successful Marketing
30. Marketing and Branding
31. Mastering Geotargeted Advertising and Social Media Strategies for Local Impact
32. Integrated Sales Management Strategies
33. Media Advertising Planning
34. How to become a marketing manager, marketing expert and analyst
35. Brand Equity Fundamentals for your products and Services
36. Analyzing Competitors and Positioning

PART II Updated Lectures : Master Course in Service Marketing 2.0 (More lectures updating now !)

1. Digital Transformation in Service Marketing
2. Service Innovation and Design Thinking
3. Service Customization and Personalization
4. Service Quality and Excellence
5. Co-Creation of Value in Services
6. Building Service Brand Identity
7. Digital Customer Journey Mapping in Services
8. Managing Online Service Communities
9. Service Marketing Analytics
10. Artificial Intelligence in Service Marketing
11. Managing Customer Experience (CX)
12. Omni-Channel Service Delivery
13. Crisis Management in Service Marketing
14. Pricing Strategies for Services
15. Service Ecosystem Management
16. Ethical Considerations in Service Marketing
17. Globalization and Cross-Cultural Service Marketing
18. Service Marketing in B2B Environments
19. Sustainability in Service Marketing
20. Mobile Marketing in Services
21. Loyalty Programs and Retention Strategies
22. The Role of Word-of-Mouth and Referrals in Service Marketing
23. Understanding the Sales Technology and Sales Automation Process
24. The Significance of Personal Branding in Sales and Marketing
25. Elevating Sales Leadership: Inspiring and Managing High-Performing Teams
26. CRM in customer segmenting and targeting
27. Understanding the Sales Technology and Sales Automation Process
28. The Significance of Personal Branding in Sales and Marketing
29. Elevating Sales Leadership: Inspiring and Managing High-Performing Teams
30. Understanding Service Business Strategy
31. Measuring Customer Satisfaction in Services
32. The Role of Emotions in Service Marketing
33. Managing Service Employee-Client Interactions
34. Service Blueprinting and Process Improvement
35. Influencer Marketing in Services
36. Social Media Strategy for Service Brands
37. Corporate Social Responsibility (CSR) in Services
38. Emerging Trends in Service Marketing
39. Building Long-Term Customer Relationships in Services
40. Service Leadership and Organizational Culture
41. Customer Privacy and Data Security in Services
42. Experiential Marketing for Services
43. The Sharing Economy and Service Marketing

Lectures PART III – Organizational Setting for Service Businesses

1. Healthcare Service Industry Overview
2. Financial Services Industry Overview
3. Educational Services Industry Overview
4. Business Services Industry Overview
5. Healthcare Service Delivery Models
6. Financial Service Delivery Models
7. Technology Service Delivery Models
8. Educational Service Delivery Models
9. Business Service Delivery Models
10. Healthcare Organizational Leadership
11. Financial Services Leadership
12. Technology Services Leadership
13. Educational Services Leadership
14. Business Services Leadership
15. Human Resource Management in Healthcare
16. Human Resource Management in Financial Services
17. Human Resource Management in Technology Services
18. Human Resource Management in Educational Services
19. Human Resource Management in Business Services
20. Healthcare Organizational Culture
21. Financial Services Organizational Culture
22. Technology Services Organizational Culture
23. Educational Services Organizational Culture
24. Business Services Organizational Culture
25. Healthcare Financial Management
26. Financial Services Financial Management
27. Technology Services Financial Management
28. Educational Services Financial Management
29. Business Services Financial Management
30. Marketing in Healthcare Services
31. Marketing in Financial Services
32. Marketing in Technology Services
33. Marketing in Educational Services
34. Marketing in Business Services
35. Healthcare Innovation and Technology
36. Financial Services Innovation and Technology
37. Technology Services Innovation and Disruption
38. Educational Services Innovation
39. Business Services Innovation
40. Customer Service in Healthcare Organizations
41. Customer Service in Financial Services
42. Customer Service in Technology Services
43. Customer Service in Business Services

Service Businesses and Service Marketing Strategies- Existing Business & Startup – PART IV Lectures :

1. Understanding the Service Sector
2. The Nature of Services
3. Types of Service Businesses
4. Service Marketing for Existing Businesses
5. Marketing Services in Startups
6. Business-to-Business (B2B) Service Marketing (Startup or Existing Business)
7. Business-to-Consumer (B2C) Service Marketing
8. Service Delivery Systems: Enhancing Efficiency from Front-End to Back-End
9. Customer Service and Experience Management
10. Service Quality Measurement
11. Pricing Strategies in Service Businesses
12. Branding in Service Marketing for Existing Businesses and New Enterprises
13. Marketing Communication for Service Businesses: Existing Businesses and Startup
14. Digital Marketing in Service Industries: For Existing Businesses and Startups

Updated New Lectures : Product Marketing 2.0

1. Understanding the Importance of Pricing in Product Sales
2. Unveiling the Mystery of Market Analysis for Pricing
3. Cost Analysis: Unveiling the Components
4. Decoding Value-Based Pricing: Understanding Customer Value Perception
5. Unlocking the Power of Psychological Pricing Tactics
6. Unveiling the Art of Dynamic Pricing
7. Mastering Promotional Pricing Strategies and Unlocking Consumer Psychology
8. Mastering Pricing Strategy and Adjusting Pricing Strategies
9. Integrated Management Strategies: Uniting Product, Sales, and Risk
10. Product Development Lifecycle and Importance of Customer Feedback and Iteration
11. Sales Process and Pipeline Management and Methods for Accurate Sales Forecasting
12. Integrated Approach to Risk Management in Product and Sales
13. Strategies for Fostering Collaboration- Product, Sales, and Risk Levels
14. Product strategy and product marketing
15. Product roadmaps
16. Product marketing – Steps and Access
17. Framework and build a solid Product strategy and product marketing
18. Inclusive Product Design
19. Inclusive Design and Principles of Universal Design
20. Agile & Inclusive Product Development
21. User Testing with Diverse Participants and Metrics and KPIs for Inclusion
22. Product Sales at Festival Marketing
23. Offers and Deals of Product Sales
24. Implementing Strategic Promotions
25. Consumer Products and Market Trends
26. Psychological and Economic Aspects of Consumer Choices
27. Business Models in the Consumer Products
28. Supply Chain and Logistics in Consumer Goods

Enroll Now and Learn today !

Who this course is for:

• All UG and PG Business, IT and Marketing Students, Marketing leaders, Marketing teams and executives
• Interested studnets to learn about the concepts of Service Marketing